We are very mindful when choosing our fabrics to ensure they are always organic and natural, limiting exposure to any hazardous substances. After extensive research we have chosen to work with the hero plant Hemp, blending it with cotton for that extra softness. We have a range of undyed garments for the most sensitive of skins. Our local dye house practises low impact dying methods and use GOTS certified dyes. Please care for our garments by washing them with plant based products to maximise their lifespan - gentle on our babies skin and a better option for planet Earth.

As an ethical business we recognise and respect every human involved in the manufacturing process. We ensure all individuals are paid fairly and work in safe environments. Working closely and building relationships with our manufactures has been something close to our hearts. Minimising our carbon footprint and supporting local small businesses are the reasons behind choosing to manufacture here in Melbourne, Australia. We also offer worldwide shipping for our international friends.

We understand the effects of the fashion industry on the planet. We promise transparency and to always be striving to do better. Sustainability is a focus from start to finish. Our entire collection is consciously designed to grow with your cub by having larger size ranges, needing less garments. We have a zero waste and zero plastic policy which reduces our contribution to landfill, even our fabric offcuts are turned into swing tags. Our post satchels, tissue paper, stickers and swing tags are all compostable. Even the fabric we use is biodegradable after being thoroughly cherished, repaired and passed along.